Top 5 Subscription Games on iOS in New Zealand, Q2 2025

In the second quarter of 2025, the iOS subscription games landscape in New Zealand saw some interesting trends among the top-performing apps. Here's a closer look at how these games fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

Black Mirror: Thronglets experienced fluctuations in weekly revenue, with peaks reaching around $20 in mid-May and mid-June. Downloads started strong with over 1.7K in mid-April but gradually decreased to around 106 by the end of June. Active users mirrored the download trend, starting at 1.7K and declining to 157 by the quarter's end.

Storyteller showed a significant rise in weekly revenue in late May, topping at $65 in early June. Downloads increased steadily, peaking at 473 in the last week of May. The app maintained a strong active user base, increasing from 5K to over 6.4K by the end of June.

Street Fighter IV CE NETFLIX generated notable revenue spikes of $27 and $17 in May and late June, respectively. Downloads saw a gradual decline from 543 in late April to 159 by the end of June. Active users followed this pattern, starting at 635 and ending with 285.

World of Peppa Pig NETFLIX had a modest revenue peak of $24 in early June. Downloads were relatively stable, hovering around 300 in early June and tapering to 169 by quarter-end. Active users grew from 3 in early May to 388 by the end of June.

Finally, Squid Game: Unleashed didn’t generate revenue but saw a substantial increase in downloads, skyrocketing to 2.9K in the last week of June. Active users increased from 2.4K to over 4.2K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.